Zoe Whitman is an accountant, strategist, and passionate advocate for self-employed women. Growing up in a single-parent household, she witnessed firsthand how traditional 9-5 roles limit financial freedom – especially for mothers. Later, when she had children of her own, Zoe was shocked to find that outdated work structures still hadn’t evolved decades later. Determined to change the status quo, Zoe is on a mission to redefine how we value work, creating greater earning potential and opportunity for all. Zoe supports a community of 25,000 bookkeepers who are building businesses to give themselves flexible work options. She is the author of Know Your Numbers and co-author of The Bookkeeper Rises. Zoe regularly discusses confidence, mindset, and pricing at international events, particularly in the accounting industry.
What if your earning potential wasn’t tied to the number of hours you sat at your desk? Discover how the traditional hourly rate model disproportionately limits women – especially mothers and caregivers – by capping their income and forcing them to choose between time and money. Drawing on her personal journey from a single-parent household to a successful accounting career that did not work around her family, Zoe reveals why the hourly rate is not fit for the future, and a powerful alternative for how we value work. Join us on the 22nd February to learn how changing the way we pay for work will create new levels of freedom, fairness and flexibility for everyone.
TEDxAberystwyth 