Bruce Wight is a lecturer in Economics and Business at Aberystwyth University, known for his engaging and innovative approach to teaching. With a PhD* in Persuasive visual marketing and decision-making theories, he specialises in making complex theories accessible through real-world applications and interactive learning. As the coordinator of multiple economics and business modules, Bruce is passionate about transforming traditional education into something dynamic, relatable, and fun.
Ever wondered why some nights out are legendary while others end in regret? Welcome to Sesher-nomics 101 – where economics meets the sesh.
Learn how to find your optimum beer/beverage level, avoid rookie sesh mistakes, and master the art of pub-hopping in Aberystwyth without wasting time (or money). From diminishing returns on pints to understanding what Unacceptable Sesher-demic Practice is, this talk breaks down the art of a great night out. Sesher-nomics isn’t just about the sesh – it’s a fun, unexpected way to sneak economic theory into your mind.
In Sesher-nomics 101, Bruce takes a fresh, humorous approach to economic theory, proving that the key to a great night out is also the key to smarter decision-making in life. Covering Optimum Beverage Levels (OBLs), the opportunity cost of Aberystwyth’s best pubs, and the pitfalls of bad sesh economics, this talk will change the way you think about both the sesh and the choices behind it. Because whether it’s maximising your night out or making life decisions, the rules of economics always apply, you just never realised it until now!
If you want to find out more about Bruce’s theories, join us on the 22nd February 2025.
TEDxAberystwyth 